Mission Statement
Our mission at Hartselle & Associates is to provide personalized insurance and financial services for our customers, offering peace of mind and striving to exceed their expectations with world class service.
FAIL (the browser should render some flash content, not this). FAIL (the browser should render some flash content, not this).

Above the Rest
Hartselle & Associates is a full service insurance and financial planning agency. What sets us apart from the rest is our commitment to our customers. Please browse our website and learn more about our company, expert staff and insurance products. Then try an online quote or contact us. We look forward to hearing from you.

Focused on Our Customers
We use our connections to the companies who provide the products and services you need. Hartselle & Associates can navigate you through the process of filing a claim and to a fast, reasonable conclusion.




Protection of your assets is important to us. It's what we do. Our personal and commercial insurance departments can provide a full selection of insurance products to cover your needs. We examine loss and risks, recommend the proper coverage and then assist you to select from the best available quotes. Hartselle & Associates welcomes the opportunity to provide outstanding products and services to you.


Art Hartselle grew up in Seminole and attended both Seminole Middle School and Seminole High School. He graduated from the University of South Florida in 1981 with a Bachelor of Science degree in Marketing.  Hartselle & Associates was established on March 30, 1981 after his graduation.  Art’s agency was started with Art as the sole employee.  He began marketing by himself to clients he landscaped for as a means to support himself during college.  After 27 years, Art’s agency has grown to a staff of 18 led by Art and office manager Sharon Murphy.  Sharon began her insurance career as a State Farm sales agent in 1975.  She joined Hartselle & Associates as office manager in 2002.